Monday, October 3, 2011 23:32
Sine Agergaard
erdmute alber
Paul Darby
Vera Botelho
Detlev Claussen
Paul Darby
Sine Agergaard
Katie Liston
Roy McCree
Julianne Mueller
Joerg-Uwe Nieland
Raffaele Poli
gertrud pfister
carmen rial
martha saavedra
Daniela Schaaf
Jeron Schokkaert
Georg Spitaler
Nina Tiesler
Christian Ungruhe
Nienke van der Meij
Gavin Weedon
Jean Williams
Nina Tiesler

Members

Schaaf, Daniela Dr.

German Sports University Cologne
Institute of Communication and Media Research
Email: schaaf@dshs-koeln.de
Study Groups: WF

Research area & expertise:

  • Sports marketing (esp. marketing of women’s football);
  • Sports communication (esp. sexualization of sport in the media);
  • Sports celebrity endorsement (esp. presentation of female athletes in advertsing);
  • Popular culture and sport;
  • History of sport in the media;
  • Gender studies in sport

Current reasearch interests & projects:

  • “Individual athlete’s marketing of women’s football. An analysis of the selection criteria of mass media and corporate sponsors with a view to the FIFA World Cup 2011” (granted with the 2010 João-Havelange-Scholarship of FIFA).

Selected publications:

SCHAAF, D. & NIELAND, J.-U. (2011). Die Sexualisierung des Sports in den Medien [The Sexualization of Sport in the Media]. Cologne: Herbert von Halem (release date: 04.10.11)

SCHAAF, D. (2011). „The Girls of Summer reloaded“. Vermarktungsstrategien der Frauen-WM in den USA und Deutschland im Vergleich [Marketing Strategies of the Women's World Cup in the U.S. and Germany compared]. SportZeiten – Sport in Geschichte, Kultur und Gesellschaft, 11 (2011) 2, 45-62.

SCHAAF, D. & NIELAND, J.-U. (2011). Der Widerspenstigen Zähmung. Zur Sexualisierung des Frauenfußballs [The Taming of the Shrew. On the Sexualisation of Womens’ Football]. Das Argument. Zeitschrift für Philosophie und Sozialwissenschaften, 290 (53), 61-67. http://www.linksnet.de/files/pdf/DA290_schaaf-nieland.pdf

SCHAAF, D. & NIELAND, J.-U. (2011). Emanzipation oder Sexualisierung? Mediale Präsenz von Sportlerinnen [Emancipation or Sexualisation? Media Coverage of Female Athletes]. Aus Politik und Zeitgeschichte (APuZ), 16/19, 15-20. http://www.bpb.de/files/2RPJX7.pdf

Link to full CV or homepage.diasbola